| Evaluating Your Participation |
- Always evaluate your exhibition participation - Fast
- Have a predetermined system.
- Compare to previous exhibitions.
- Use results to decide whether to rebook.
- Review your results after three - five months and determine conversion rates.
- Discuss the show with other participants whose response you can trust - competitors are not good sounding boards. A useful matrix is as follows:
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| Following On |
| Organisers Lists and data - Access them if you can and get them while they're hot. |
| Hot leads can go cold very fast. The sooner you contact your leads and prospects the greater the chance for conversion. |
- Build the database.
- Grade them by priority.
- Very quickly send out the general follow-up letter & the general update pack.
- Talk again - on the phone.
- Encourage the lead to give you a task to fulfil.
- Respond again.
- Evaluate the follow up.
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| In Conclusion |
| We hope that you will find this overview of the exhibition process useful. It is not a complete checklist of everything you will need to know or may wish to do. It is a useful reminder of some of the more important aspects of exhibiting. |
| Every exhibition is in someway unique, organisers have different styles and venues may have different rules. The organiser and the venue both want you to have a very positive experience and will often provide you with additional guidance and support. |
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